You could have lots of great videos on your YouTube channel, but if no one is watching them, it doesn’t matter how good they are. If you want more views on YouTube, you have to find ways to grow your channel and really engage with your viewers. But that’s easier said than done.
Which is why we’ve created the definitive guide on how to get more views on YouTube. This guide will help you to increase your YouTube views by highlighting the various methods that will be crucial to your success. Split into 8 chapters, the guide goes into detail on exactly what you can do to make noticeable improvements to your YouTube viewership.
Whether you’re a business looking to make an impact on YouTube, a gaming account that does tutorials or a product guru providing beauty tips – the same rules apply. Put these effective strategies into practice and you will have a far better chance of racking up a lot more YouTube views.
How to create eye-catching video titles and descriptions that will grow your audience
Video titles are often the first thing a potential viewer will see when deciding what YouTube video to watch, so they are hugely important. An uninspiring title will fail to capture anyone’s attention.
Your title should be highly descriptive, relevant to the topic and enticing enough to draw someone in. The title should also be short and snappy. However, an attractive video title on its own will not cut it. Keywording your video title correctly is essential to get more views on YouTube.
Use tools like Google’s keyword planner or Ahrefs to find out which ones are the most popular. By choosing a searchable, informative keyword, YouTube’s algorithm will be able to show your video to people who will want to watch it. If your keyword isn’t relevant, YouTube will penalize you for it. Including phrases like ‘how to’, ‘reviews’ and ‘tutorials’ has also been shown to be effective.
Detailed video descriptions will also go a long way to improve your video’s visibility. Pepper your description with relevant keywords to help make it easier to find. It also gives you a fantastic platform to give information about your channel and the content of your videos. The more interesting and accurate the description is, the more effective it will be for getting more views on YouTube.
Last but not least are YouTube tags. Tags are an integral part of a video’s metadata and assist users in finding content that they want to watch. Try and think of as many relevant tags as possible that will help steer people towards your video.
How to make a visually appealing channel to increase your views
Putting effort into the appearance of your YouTube channel can pay off handsomely. A visually appealing design can hold your audience’s attention, encourage them to subscribe and ultimately lead to more views. Impressive channel art is the first step towards achieving this. Try to create something fresh and unique that helps tell the story of what your channel is about.
If your channel centers around a brand, include your brand logo, colors and slogan in the design. The logo will make an ideal profile picture or banner image that will make your channel instantly identifiable. Make sure the picture is high quality because bad angles or blur won’t instil much confidence in your abilities! Pro Tip: Premium videos will always attract attention.
A channel trailer can be pivotal to whether a new viewer subscribes to your channel. In this trailer, you should try to sum up everything about you. These trailers are exclusively for non-subscribers, so they’re effectively a sales pitch. Present what you do clearly and concisely, making sure to ask viewers to subscribe in the video. Getting more subscribers is crucial in how to get more views on YouTube.
Just like a video title and description, a channel title and description contributes to your visibility, resulting in more views on YouTube. Include relevant keywords relating to your channel here and talk about the videos you intend to post, your upload schedule and give some information about yourself.
Make sure to regularly update your channel so it doesn’t go stale. Maintaining a sleek and attractive channel is just as important as creating one. An up-to-date channel has a far better chance of getting you more views on YouTube.
The benefits of using other social media outlets to promote your videos
Social media is a superb platform to showcase the content of your YouTube channel. Sharing videos on the likes of Facebook or Twitter is one the best ways of getting engagement on both your YouTube channel and the site you share it on. If you’re a business, you can post your YouTube videos to Facebook or Twitter to market your products and services. If you’re a regular YouTube user, it’s simply a fantastic way to gain maximum exposure and get more views on YouTube.
Tie in your videos with your social media feed. For example, you could ask people to follow you in your videos or produce video content related to something that was posted on your Facebook, Twitter or Instagram. Encourage people to comment on and share your videos, further increasing the amount of users that will see it.
Use relevant hashtags to help people who are interested in a specific topic discover your video. Make sure to post consistently, but aim to strike the right balance between not enough and too much. You could create a video series and post a new episode once a day to your social media channel.
If you’re a new company starting out and you want to promote your brand, take a look at examples of other businesses who have been successful at video marketing. The likes of Dollar Shave Club and Old Spice, who are masters on how to get more views on YouTube, have achieved incredible results from thinking outside the box. There’s going to be a lot of lazy users out there and video is going to be one of the best ways to engage with them.
Use online forums like Quora or Reddit to further boost the reach of your video and get more views on YouTube. Answer questions on topics that are related to your video and include a link to it.