By MAT ZUCKER Content is a brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements. Here’s the formula to...
Content Marketing
[On page SEO Checklist] Do NOT Publish Before You’ve Read This There's so much talk online about backlinks, marketing strategies and other weird SEO techniques that most people tend to completely forget about on-page SEO. They think that just by installing Yoast and making a sitemap, they've taken care of their...
By: Rano Salie There are numerous studies confirming that long-form content works. It performs better in search and attracts organic traffic. But while everyone agrees that long-form content is the most efficient way to gain attention, not everyone can write as well as a professional journalist and keep the readers...
By Sasha LaFerte Customer satisfaction not only drives revenue, it’s also the source of testimonials and case studies – the cornerstones of most marketers’ conversion strategies. Positive words from your customers build trust and motivate other customers. In fact, most B2B marketers consider customer testimonials (89 percent) and case studies...
By Karola Karlson 9 Brilliant Tactics to Promote Your Blog Content on Facebook There are countless ways to promote your blog content, but most of them are incredibly time-consuming. While reaching out to influencers or earning backlinks are both superior tactics, marketers rarely have the time to complete these tasks....
By Michele Linn Each year at CMI, we survey marketers about how they use content marketing and how they find success internally. The insights are useful, but what we also want to know is what’s going on in the minds of the people who consume the content? So, we were...
Columnist Jim Yu notes that as the digital marketing industry matures, SEO and content marketing are becoming more and more integrated. Jim Yu on June 13, 2017 at 10:50 am It’s no secret that SEO and content marketing complement each other. SEO helps users connect with and discover information about...
By: Hannah Evon Somewhere along the line, people started interpreting “content is king” as a green light for flooding their online space with as much content as possible, sometimes at the expense of quality. There are few things as frustrating as investing time, energy, and resources into cranking out lots...