AV integrator websites that do not have ‘responsive’ mobile-friendly design could ‘plummet’ in Google ranking under new Mobile First Indexing policy. By Jason Knott Getting your AV integrator companies to rank highly in Google’s search rankings is a moving target. Well, that target is being moved again. Since April 21, websites that...

Could Prysm’s Financial Troubles Cause it to Shut Down? Last week, San Jose-based Prysm warned its 400 employees and California officials that it may be shutting down operations and laying off all employees on January 21st if it is unable to secure new funding by January, 2018. In a prepared...

by Key Acanto  These days, more and more companies have made the shift to a remote workforce. Remote working has been a small part of the employment landscape throughout history. Today’s talent opts for flexibility. In fact, a survey shows that 68% of millennials would be more interested in a company that...

By Daniel Newman Successful digital marketing means embracing social media, optimizing the mobile experience, sharing thought leadership, and implementing multimedia. Over the past few years as my focus on digital transformation has increased, I have noticed a pattern separating the companies transforming successfully and those that are falling behind. This difference...

Embracing the Digital Future of the Retail Experience Between 2010 and 2015, foot traffic to brick-and-mortar stores plummeted by 57%. It’s never been easier to buy something online with a couple clicks or taps—which means traditional retailers need to start thinking digitally to attract new customers. Fortunately, it’s not all...

Elevating the Fan Experience at Allentown’s New PPL Center As soon as Jim and Rob Brooks purchased the Phantoms, an AHL affiliate of the Philadelphia Flyers, they began scouting locations for a new arena, quickly settling on Allentown in Pennsylvania’s Lehigh Valley. Since then, the team’s co-owners—who also happen to...