Why Marketers Shouldn’t Shy Away From Long-Form Content

By: Rano Salie There are numerous studies confirming that long-form content works. It performs better in search and attracts organic traffic. But while everyone agrees that long-form content is the most efficient way to gain attention, not everyone can write as well as a professional journalist and keep the readers engaged. There is increasing pressure […]

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SEO and Content Convergence

SEO and content convergence: Making the most of moments that matter Columnist Jim Yu notes that as the digital marketing industry matures, SEO and content marketing are becoming more and more integrated. Jim Yu on June 13, 2017 at 10:50 am It’s no secret that SEO and content marketing complement each other. SEO helps users […]

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