Elevating the Fan Experience at Allentown’s New PPL Center

Elevating the Fan Experience at Allentown’s New PPL Center As soon as Jim and Rob Brooks purchased the Phantoms, an AHL affiliate of the Philadelphia Flyers, they began scouting locations for a new arena, quickly settling on Allentown in Pennsylvania’s Lehigh Valley. Since then, the team’s co-owners—who also happen to be brothers—have worked hard to […]

Read More

Destinations Bet on VR Marketing to Lure Tech-Savvy Chinese Consumers

Travel Tech & Social Media Destinations Bet on VR Marketing to Lure Tech-Savvy Chinese Consumers Daniel Meesak April 27, 2017 In an increasingly competitive marketplace, destinations around the world are increasingly looking at VR technologies to attract Chinese travelers. While still a niche marketing tool, VR platforms offer the opportunity to reach China’s tech-savvy, young, […]

Read More

Hilton Embraces a ‘Millennial Mindset’ to Meet Customer Expectations

Hilton Embraces a ‘Millennial Mindset’ to Meet Customer Expectations April 24, 2017 Mark Weinstein Senior Vice President, Customer Experience, Engagement, Loyalty and Partnerships Hilton Worldwide It’s no secret that millennials have high standards for customer experience, especially as companies like Amazon and Starbucks continue to raise the bar. The hospitality space is no exception, and […]

Read More