How to Get Customers to Participate in a Case Study

By Sasha LaFerte published September 24, 2017 Customer satisfaction not only drives revenue, it’s also the source of testimonials and case studies – the cornerstones of most marketers’ conversion strategies. Positive words from your customers build trust and motivate other customers. In fact, most B2B marketers consider customer testimonials (89 percent) and case studies (88 […]

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10 Digital Marketing Mistakes Every Integrator Makes

Successful digital marketing means embracing social media, optimizing the mobile experience, sharing thought leadership, and implementing multimedia. August 2, 2017 Daniel Newman Over the past few years as my focus on digital transformation has increased, I have noticed a pattern separating the companies transforming successfully and those that are falling behind. This difference being the […]

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Embracing the Digital Future of the Retail Experience

Embracing the Digital Future of the Retail Experience Between 2010 and 2015, foot traffic to brick-and-mortar stores plummeted by 57%. It’s never been easier to buy something online with a couple clicks or taps—which means traditional retailers need to start thinking digitally to attract new customers. Fortunately, it’s not all doom and gloom for retail. […]

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Elevating the Fan Experience at Allentown’s New PPL Center

Elevating the Fan Experience at Allentown’s New PPL Center As soon as Jim and Rob Brooks purchased the Phantoms, an AHL affiliate of the Philadelphia Flyers, they began scouting locations for a new arena, quickly settling on Allentown in Pennsylvania’s Lehigh Valley. Since then, the team’s co-owners—who also happen to be brothers—have worked hard to […]

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Destinations Bet on VR Marketing to Lure Tech-Savvy Chinese Consumers

Travel Tech & Social Media Destinations Bet on VR Marketing to Lure Tech-Savvy Chinese Consumers Daniel Meesak April 27, 2017 In an increasingly competitive marketplace, destinations around the world are increasingly looking at VR technologies to attract Chinese travelers. While still a niche marketing tool, VR platforms offer the opportunity to reach China’s tech-savvy, young, […]

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InfoComm 2017’s New TIDE Conference

News Releases InfoComm 2017’s New TIDE Conference to Feature Thought Leaders From Local Projects, TAIT, Hamilton, NASA and More FAIRFAX, Va., March 30, 2017 /PRNewswire-USNewswire/ — Tony Award-nominated Sound Designer Nevin Steinberg has created exceptional experiences for audiences of Hamilton, Avenue Q and Monty Python’s Spamalot. On June 13, he will join a lineup of influential […]

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