Why Marketers Shouldn’t Shy Away From Long-Form Content

By: Rano Salie There are numerous studies confirming that long-form content works. It performs better in search and attracts organic traffic. But while everyone agrees that long-form content is the most efficient way to gain attention, not everyone can write as well as a professional journalist and keep the readers engaged. There is increasing pressure […]

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How to Get Customers to Participate in a Case Study

By Sasha LaFerte published September 24, 2017 Customer satisfaction not only drives revenue, it’s also the source of testimonials and case studies – the cornerstones of most marketers’ conversion strategies. Positive words from your customers build trust and motivate other customers. In fact, most B2B marketers consider customer testimonials (89 percent) and case studies (88 […]

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SEO and Content Convergence

SEO and content convergence: Making the most of moments that matter Columnist Jim Yu notes that as the digital marketing industry matures, SEO and content marketing are becoming more and more integrated. Jim Yu on June 13, 2017 at 10:50 am It’s no secret that SEO and content marketing complement each other. SEO helps users […]

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7 Things Top-Performing Tech Marketers Do With Their Content

By Lisa Murton Beets published March 22, 2017 7 Things Top-Performing Technology Marketers Do With Their Content [New Research] Technology marketers have tough jobs. Not only must they master their company’s sometimes complex products and offerings, but they also need to communicate quickly and succinctly — and in a way that is different from what their […]

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