The rapid pace of technological innovation is driving disruption across numerous industries, and AV is not immune to digital disruption. The communications and collaboration industry is undergoing a period of transformation that is rapidly breaking down barriers between previously discrete markets and technology domains. Boundaries of the professional audiovisual industry are eroding as AV converges with the broader ICT industry. New paradigms are emerging for pro-AV.
Change is happening quickly, and the pace of change is increasing, leaving audiovisual firms looking to evolve to keep their businesses relevant amidst the ever changing technological landscape.
The need for AV firms to consider these implications on their firm’s future direction has never been more pressing.