The digital age of marketing and selling to clients has arrived, driving significant change to the sales cycle in the audiovisual industry. Boundaries of the professional audiovisual industry are already eroding, as AV converges with the broader ICT industry. New paradigms are emerging for pro-AV.

In the world of pro-AV, there are so many options for growth – end-markets, channels, products, applications, geographies, and partners. It can be difficult to prioritize and focus without actionable data and analysis in real-time.

The rapid pace of technological innovation is driving disruption across numerous industries, and AV is not immune to digital disruption. The communications and collaboration industry is undergoing a period of transformation that is rapidly breaking down barriers between previously discrete markets and technology domains. Boundaries of the professional audiovisual industry are eroding as AV converges with the broader ICT industry. New paradigms are emerging for pro-AV.