Why Marketers Shouldn’t Shy Away From Long-Form Content

By: Rano Salie There are numerous studies confirming that long-form content works. It performs better in search and attracts organic traffic. But while everyone agrees that long-form content is the most efficient way to gain attention, not everyone can write as well as a professional journalist and keep the readers engaged. There is increasing pressure […]

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How to Get Customers to Participate in a Case Study

By Sasha LaFerte published September 24, 2017 Customer satisfaction not only drives revenue, it’s also the source of testimonials and case studies – the cornerstones of most marketers’ conversion strategies. Positive words from your customers build trust and motivate other customers. In fact, most B2B marketers consider customer testimonials (89 percent) and case studies (88 […]

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9 Brilliant Tactics to Promote Your Blog Content on Facebook

By Karola Karlson published March 8, 2017 9 Brilliant Tactics to Promote Your Blog Content on Facebook There are countless ways to promote your blog content, but most of them are incredibly time-consuming. While reaching out to influencers or earning backlinks are both superior tactics, marketers rarely have the time to complete these tasks. With […]

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10 Digital Marketing Mistakes Every Integrator Makes

Successful digital marketing means embracing social media, optimizing the mobile experience, sharing thought leadership, and implementing multimedia. August 2, 2017 Daniel Newman Over the past few years as my focus on digital transformation has increased, I have noticed a pattern separating the companies transforming successfully and those that are falling behind. This difference being the […]

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SEO and Content Convergence

SEO and content convergence: Making the most of moments that matter Columnist Jim Yu notes that as the digital marketing industry matures, SEO and content marketing are becoming more and more integrated. Jim Yu on June 13, 2017 at 10:50 am It’s no secret that SEO and content marketing complement each other. SEO helps users […]

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Embracing the Digital Future of the Retail Experience

Embracing the Digital Future of the Retail Experience Between 2010 and 2015, foot traffic to brick-and-mortar stores plummeted by 57%. It’s never been easier to buy something online with a couple clicks or taps—which means traditional retailers need to start thinking digitally to attract new customers. Fortunately, it’s not all doom and gloom for retail. […]

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