Just the latest in Apple’s effort to expand into corporate technology sales.
Apple and Deloitte announced a partnership on Wednesday in which the consultant will open a new practice to help corporate clients work with Apple products, the tech firm’s latest attempt to boost enterprise sales as its key product, the iPhone, shows signs of maturation.
More than 5,000 Deloitte advisers will be included in the Apple initiative, the companies said. The consulting firm also launched EnterpriseNext, a program aimed at helping clients make better use of Apple products and services.
Apple has announced a steady stream of enterprise partnerships in recent years as it aims to draw more revenue from a market that some say it has traditionally overlooked.
The deal with Deloitte will ensure that Apple is top of mind as companies think strategically about their practices, Apple CEO Tim Cook said in an interview.